We would never underestimate the power of the Internet for reaching out to your customers. If you're in the middle of the great race to become an Internet giant in your field, it's easy to forget about the classical marketing techniques and how effective they can be. Irrespective of the new technology around, the humble pen is by no means dead. "What about the paperless office?", you may ask. It's true that there's a move to save money and become more environmentally friendly by switching to a paperless office but it's just not possible to be truely paperless. People will always need to sign their name on some important documents, write a message in a birthday card to their loved ones or just scribble "Don't forget the milk" on a post-it note for their loved ones. Pens might not be as "cool" as the latest iPad but they do play a major part in our lives without us noticing it.

 Now that we've discussed the role of the Pen in our lives, lets move on to the role of the Pen within your business and within your promotions, marketing, advertising and customer loyalty schemes. If your customers are reaching for a pen so often, wouldn't it be great if every time they did, they were reminded of your brand. This is the role of Promotional Pens and it's why we love them so much. There's truely no other promotional product that will we as well-recieved and give you as much brand expose as a pen. Other suppliers might claim to have "the world's biggest range" of promotional pens when in fact they source all the pens from one place. Our experience and contacts in this industry mean that we really can bring you an unparalleled selection of pens and unbeatable prices. We know how important choice is when selecting the right pen for you. Everyone wants their company to stand out and be unique and you can't do that by giving your customers the same tired old designs of promotional pens. We're always updating our range and scouring our supply chain for the hottest new pens with the most stiking designs. Unlike some web sites, we'll show you high-resolution photographs of our product range rather than pixelated tiny images. We want you to know what you're getting (and what you're paying). You can get a detailed instant quote through our website. Nobody else offers you this kind of online quote for your pens - our competitors will give you estimates that carefully leave off shipping, origination or even printing costs. Go ahead and browse our product range, if you see a pen you like, just fill in the quote form. We hope you like the price you get from our online quote and then it's as simple as dropping us a line with your quote reference to get the ball rolling.

Several of my friends own their own businesses and they have all recently started using promotional pens to help promote their different places of work, in a bid to spend less money on advertising whilst still achieving good results.

The first that I knew about using printed pens was when my friend, Sarah, showed me some pens that she had ordered to promote her bar and restaurant. She had browsed the internet looking for something appropriate and decided that pens were something that everyone uses and they wouldn’t cost as much as other advertising methods she had tried in the past. She now gives all her customers, who order a bar meal on a weekday, a complimentary pen to take home with them. The free pens are bright red rollerballs which write in royal blue ink and have the name of the pub printed on their barrel. Sarah says that all the customers who receive one are both surprised and delighted. Most have promised to tell all their friends, and Sarah says that she notices that the bar is busier at lunch time all through the week already.

The first batch of promotional pens that she ordered was not expensive, and she thinks that they have paid for themselves already through increased sales. This has got to be good, because at the moment the statistics are showing that one pub a week is closing down due to poor trade. There are many villages where the pub used to be the centre of village life but breweries are selling them off to be redeveloped into residential houses. Sarah is now going to order some more executive type printed pens with the pub name and phone number printed on them. They will have the message, "A warm welcome awaits" printed on the caps. Sarah is going to give one of these pens as a gift to couples who spend over fifty pounds on a meal together, just as a thank you. She is also looking into pens as giveaways for children to see if she can get more families in to the restaurant. As Sarah has found out, if you are not using promotional pens as part of your marketing strategy you could be losing out on customers.

Promotional pens can play a large part in enhancing brand awareness and are a very inexpensive way of keeping your business profile high in your local area. They can be used as regular giveaways to your customers, or you can give them away during special promotional periods; or at conferences for people to take home.

The concept is simple, and like a lot of ideas in business, simple works well. The promotional pens have your business name on them, along with your phone number and other contact details. Your customers will then be carrying your details around with them in their cars, handbags, pockets or at work.  Someone who sees the pens in use may make a note of your information if they are looking for the products or services you provide. Simple!

The more novel and original that you can make your pens, the more they will be likely to be noticed. As well as your details on the pens, you can have a business logo printed, (not usually at an extra cost) or you can choose a chunky pen that is bigger than a normal biro with a rubberised grip. If you want to be patriotic you can have your pen in the colours of the Union Jack, or for our Scottish readers in the colours of the Saltyre. A useful innovation is the printed pen that comes on a rope, so that you can keep it round your neck. This is much better than having a pen that is constantly falling out of your pocket, and would be ideal for people who walk around a lot in the course of their work. Promotional pens are absolutely fantastic for my business, and I know that they can do a lot for your business too. Get some information about them today!

When considering which marketing tool to promote your business you need to be careful to select something that will achieve the maximum benefit from the chosen item. It makes sense to choose something which is socially and practically acceptable.

An item which transcends the age ranges is a good idea; there are not many things which are just as acceptable to children and pensioners alike. Of course you must make an eco-friendly choice because everyone is bombarded with the importance of reducing our carbon footprint and saving everything from whales to the lesser spotted marsh toad at all costs. All of this can make choosing a marketing tool a bit of a mine field.

The ideal choice is eco-friendly pens which fulfil all the criteria. With the added bonus of being economical and not needing acres of storage space, what could be better? Easily distributed to all and printed clearly with all your details they will quickly find their way into homes, classrooms and offices. Used daily even in this age of the computer and printer a pen takes preference for a quick note or jotted down message. Children and grandmothers use them for doodling or a note to the milkman. DIY enthusiasts always have pens or pencils behind their ears to mark wood, wallpaper or anything else they are working on. Mums use them for shopping lists, marking school events on the calendar or jotting down messages for the rest of the family. Every time the promotional eco-friendly pens are used, put away or looked for your details are in clear view and noted by your potential customers. Made for long term use and not a throw away item they bring your business to the fore frequently. The more often your details are seen the more they stay in the memory to be used when the need arises achieving more sales for you.

No matter which target group yours may be, eco-friendly pens are great marketing tools for any type of business. Give them a try in your next campaign and you will find they soon become a permanent choice and a “must have” part of your advertising. Adaptable, acceptable and economical promotional eco-friendly pens tick all the boxes.

Our company is using promotional pens as part of our advertising campaign. We sell a range of pet foods and decided to use the pens to try to give our business a bit of a boost. We have ordered rollerball pens in three different colours and we took advantage of a special offer price that was available if we ordered more than one thousand units. We all have to try our best to get the lowest price on everything we buy in these financially difficult times.

We were very impressed with the quality of the pens when they arrived (it only took two days after we placed our order), and we have already started giving them out. The system at the moment is that every customer who spends more than five pounds on pet food in our shop receives a printed pen as a complimentary gift. Everyone who has received one so far has been very grateful.  We ordered them in three colours for specific products. The red promotional pens have a picture of a contented Saint Bernard dog (they need a lot of dog food!) on the cap, and the slogan, "I get all my food from Browns!" on one side of the barrel and our phone number on the other side. The blue pens are the same idea except that the picture is of a contented cat with the same slogan and phone number. Finally, the green promotional pens have a picture of a big, happy bunny rabbit with the same slogan and our telephone number.

Although the pens are all different colours on the outside, they are all filled with high quality black ink, which seems to be the most commonly used type of ink for every day writing. All our customers are delighted with their free gifts, and it looks like we may have to order some more promotional pens very soon!

Promotional pens are being given out by a lot of businesses at the moment. They are a really clever marketing idea as they allow you to put the details of your company on an item that people will use almost everyday. When a customer takes home one of your promotional pens they will put it in their handbag or on their office desk and possibly forget about it. But then, the next time they are looking for a pen they will pick up your business pen and instantly remember what your company did for them, or what you bought from them.

If they had a good experience with your company, then the chances are that they will tell somebody else about it. This is known as advertising by word of mouth and it is a very effective means of recommending a company's services to a friend or business associate. People are much more likely to try out a new business if they know someone personally who has used that company, whether it be a veterinary surgeon for their dog, or a television repair shop for their television, or a dentist for their false teeth.!

Promotional pens come in all different types from inexpensive biros to designer rollerball pens. If you just want to see if printed pens could be effective for your business, then you could order a small quantity say, five hundred, initially of basic biro pens with your company phone number on them. These could be given out to all your customers, or as an incentive they could only be given out to people who spend over a minimum amount say, ten pounds. Everybody likes to take home something for nothing, but the interesting part about a printed pen in someone's house is that it is a talking point and an advert for your business at the same time!

My daughter is thoroughly enjoying her new job at the medical centre as she is learning a lot and she is being given quite a lot of responsibility. I always thought being a doctor must be a terribly serious job, but according to my daughter’s recent work experiences, apparently not. For example, one doctor has a pair of those glasses from the joke shop with eyeballs on springs that wobble in and out of the frames. When a patient leaves the consulting room, he slips on the funny glasses and calls the receptionist in, so that he is sitting behind his desk pretending everything is normal. Apparently all the new receptionists that start working there get this treatment. I suppose in such a serious job having a sense of humour is a brilliant way of coping with the stress.

So, when I am at home and I see one of those promotional pens that my daughter brings home from her job, I always get a little smile thinking about a very well educated doctor sitting with his trick glasses on with his eyeballs hanging out! Please do not underestimate the power of promotional pens.

I am constantly looking for either a pen or a tape measure or, sometimes both at the same time. So with this handy pen in my pocket at least I will be able to find one of them. I got a tape measure from the same place last year which I keep in the car. It is just a family run Spanish builder’s yard, but they are really friendly and I always go there for all my supplies, from bags of cement to big concrete beams. I like going there because I can walk around the yard and look at other things and get more ideas for the house that my wife and I are rebuilding. In the United Kingdom I probably would not be allowed to go in to the yard at all because of health and safety regulations with fork lift trucks and lorries moving about.

I know all the family now, from Manolo the father and his wife, through to all the four kids who work in the business. The three sons drive the machines and do all the heavy work and the daughter works in the office doing the paperwork and accounts. If I need to phone them up for anything I have their phone number now on the promotional pen that they gave me. I would not even think about trying anywhere else for the things that I need for my building works than my local family run builders yard and it’s even easier to get in touch with them because of their pen. I would also be very happy to hand out some of their promotional pens to the many people that ask me where they can find good, economical building supplies.

When a customer takes home a promotional pen from your company they have an advert for your business that they have in their hand, or that they keep in their bag, or that they keep in their car. If a friend of theirs is then looking for a pen and they borrow your promotional pen then your business details are passed on to another potential customer. The new pen holder may ask your client about the advertised business and be encouraged to get in touch with you. If they have one of your pens then they will instantly have all your contact details available should they want to get in contact. It’s a very simple and cheap way of promoting your business.

Most often, people put their company name and a contact phone number on promotional pens, but you can also have a funny slogan, or a company logo, or nowadays, an internet web site address. If you decide to follow this method of advertising your business there is a massive range of eye-catching colours and shades of pens to choose from. All that you have to decide is what colour you would like, what message you want displayed on your pen, what type of pen you want, (e.g. fountain, rollerball, ballpoint, highlighter etc.) and how many you would like to order. Promotional pens are the way forward!